What Science Tells Us About Impulse Buying and the Brain
I know I’m not alone in this addiction to the “click.” An article in Psychology Today entitled “Shopping, Dopamine, and Anticipation” talks about how the anticipation of receiving a reward (shopping) releases dopamine to the brain.
1. Add Items to Your Amazon Cart (Or Other Shopping Cart) But Don’t Buy Them Right Away
This has worked wonders for me. If I’m craving to click on something and get that purchasing rush, I add it to my cart. Then I check back in a day and ask myself if I still want it. Usually, I don’t, and I delete it.
The problem with buying online is that it’s too easy. It would help if you found ways to make it harder. There’s an app called icebox, which you can install for Chrome, that forces you to wait before you buy. Icebox changes all your “buy” buttons to instead say “on ice.”