Inspired by Saks Fifth Avenue, This Holiday Tradition Attracts Half a Million Visitors Each Year

A Winter Wonderland

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How it Started

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Bringing the Dream to Life

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Creating Magic

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The Cast of Snowflake Lane

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Read the Full Article: Inspired by Saks Fifth Avenue, This Holiday Tradition Attracts Half a Million Visitors Each Year

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Inspired by Saks Fifth Avenue, This Holiday Tradition Attracts Half a Million Visitors Each Year

A Winter Wonderland

For 30 consecutive nights, it snows in Bellevue, Washington, beginning at precisely 7:00 pm. Christmas music fills the air while spectators fill the sidewalks, anticipating this one-of-a-kind, high-energy parade that rivals any Disney production.

How it Started

Bringing the Dream to Life

Realizing he would need help to bring his vision to life, Freeman turned to Greg Thompson, a longtime friend and college buddy. Thompson’s vast experience with his own production company proved exactly what the show needed!

Creating Magic

To the delight of the crowd — as many as 20,000 each night — 55 snow machines produce more than 940 gallons during the month, creating the perfect atmosphere for the magic to happen.

The Cast of Snowflake Lane

Read the Full Article: Inspired by Saks Fifth Avenue, This Holiday Tradition Attracts Half a Million Visitors Each Year

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