Inspired by Saks Fifth Avenue, This Holiday Tradition Attracts Half a Million Visitors Each Year

A Winter Wonderland

For 30 consecutive nights, it snows in Bellevue, Washington, beginning at precisely 7:00 pm. Christmas music fills the air while spectators fill the sidewalks, anticipating this one-of-a-kind, high-energy parade that rivals any Disney production.

How it Started

It all started when Kemper Freeman, a third-generation real estate developer in Bellevue, visited New York City during the holiday season. When he saw Saks Fifth Avenue lit up with lights and decorations, he was so impressed it inspired him to create a one-of-a-kind Christmas celebration for the Pacific Northwest.

Bringing the Dream to Life

Realizing he would need help to bring his vision to life, Freeman turned to Greg Thompson, a longtime friend and college buddy. Thompson’s vast experience with his own production company proved exactly what the show needed!

Creating Magic

To the delight of the crowd — as many as 20,000 each night — 55 snow machines produce more than 940 gallons during the month, creating the perfect atmosphere for the magic to happen.

The Cast of Snowflake Lane

This year, 380 people auditioned for parts in Bellevue’s parade, and for many of the 174 cast members selected, this is their first paying job. Coming from all over Puget Sound, they are happy for the chance to participate in the parade. For some, it’s as much a tradition as Christmas itself.

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